

The identity is intended to represent the organic process of merging of ideas/synthesizing of complex ideas/creating new concepts.

The color palette feature from the identity guidelines. The color palette for the identity is intended to build a warm experience. The names were taken from early memories of the class room.

Typography from the identity guidelines.

Typography from the identity guidelines.

Early UI concept for dashboard features a layout we were playing around with. Something between following a loose grid and the center space allowing flow of process between the 'idea cloud', the 'research flash light' and the 'drafting board'. The 'drafting board' is a separate workspace that allows your to layout to be active in a creative space. The student could store ideas in a bin (on the right side menu), combine ideas (simple shapes into 3D forms), take notes and combine the notes with concepts and ideas and researched facts.